rRebel
Embarking on the rRebel project was a cornerstone of my first semester, back in Fall 2022. It was a collective endeavor, where we joined forces to breathe new life into rRebel’s brand, unifying three distinct websites into a singular digital presence.
Curious about the journey? You’re welcome to explore more about the process below. And if you’re inclined to view the project in all its detail, don’t hesitate to drop me a message. I’d love to share it with you!
In this case study, I delve into the process of understanding rRebel's target audience and their unique preferences. Through user research and personas, I uncovered key insights that allowed me to craft a tailored user experience.
From intuitive navigation to seamless checkout, I focused on creating a user-centered design that made ordering their favorite coffee a breeze. The goal was to capture the essence of the rRebel brand and translate it into a delightful digital experience.
The design phase was a perfect blend of aesthetics and functionality. I carefully crafted visual elements that reflected rRebel's
vibrant personality while maintaining a clean and user-friendly interface.
The impact of this redesign was remarkable, with increased customer engagement, higher conversion rates, and positive
feedback from users. It's truly gratifying to witness the direct correlation between user-centric design and business success.
I want to express my heartfelt gratitude to the UX Design team, Kristin Ottesen-Næss and Emilie Henriksen, for their collaboration and trust in my abilities. Together, we were able to create an experience that truly stands out in the digital space.
To dive deeper into the case study and explore the design process, feel free to contact me. I welcome any feedback and would love to hear your thoughts!